Transforming EBMOs into data-driven organizations

Towards using data as a strategic asset: A study of current data management practices, challenges, and opportunities for employer and business membership organizations

This report aims to provide actionable insights for helping EBMOs to harness data in adjusting and innovating as organizations strategically, in providing added value to members and gaining competitive advantage by exploiting core competencies in specific product or service markets; organizationally, through structural adjustments and changes to ways of working in support of long-term goals and outcomes; and operationally, by adopting business practices that maximize efficiencies within an EBMO’s various business units.